Real Estate SEO for Beginners

The world of real estate is going through dramatic change and I don’t mean the current market upheavals caused by the change from a Seller’s market to a Buyer’s market.

Independent of price level there will always be buying and selling of homes going on. But the way people search for and find homes is in the middle of a dramatic change. The Internet is the great equalizer but also the great differentiator.

People searching online are not aware of your achievements, everybody is equal at first. If your website does not offer the design and services people appreciate they will not stay long enough to find out. This is where you can differentiate yourself.

But design and functionality are a secondary issue to the problem of how to get found in the first place. Use the analogy of websites being online business cards. New business cards are deposited not … Read More

Investing In Real Estate For Beginners: Apartment Complexes

Here is some advice for investing in real estate for beginners who are thinking about investing in apartment complexes. Many commercial property advisors with an opinion say that apartment complexes with over 150 units are the properties to buy, it's not necessarily true. Multifamily units are indeed a solid investment. However, what you really want to invest in is where you can earn the most rent per unit. Often that is in multifamily complexes with less than 100 units.

When you are making a purchase bid for a large complex, you are often bidding against financial institutions with deep pockets. This creates two distinct disadvantages for you as a beginning investor.

First, most beginner commercial investors are forced to join a large consortium of other investors to get in on a multi-million dollar deal. This dilutes your ownership interest and the weight your opinion counts when issues arise such as … Read More

Intellectual Property for Beginners

Switching so many hats at home and work to get it all done puts Catholic biz moms at risk of overlooking important, non-urgent tasks.

Managing your intellectual property (IP) easily tops the list of ignored activities.

Understanding intellectual property basics now could save you a lot of money and heartbreak in the future.

So what is IP? Guy McClung, patent and copyright lawyer, defines intellectual property as "non-real, non-dirt, non-physical intangible personal property resulting from mental processes".

Atty McClung distinguishes the four types of intellectual property:

  • Trademarks – a symbol or logo that identifies your company (trade names, trade dress)
  • Trade Secrets – anything of value to your company that you wouldn't give to somebody for free. These include the people you include to buy supplies, customer list-anything of value like a device or process, a compilation of information
  • Copyrights – apply to works of authorship (paintings, artworks, reports, brochures,
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