You’ve probably come across many articles, bloggers, and some internet marketers saying you don’t need IDX on your real estate website. Their reason is that the top 10 real estate websites led by Zillow, Trulia, and Realtor.com, account for about half of all website traffic, and therefore, it is “useless” and “a waste of money” to try to compete with them.
The term IDX gets thrown around a lot. When people hear IDX, they automatically think it’s just home search for your real estate website. While property search is the main component of IDX, many don’t realize how to utilize it to the fullest and the valuable lead-generating tools it provides.
Besides providing home search on your website, I’m going to explain some reasons why IDX is a must-have for any real estate website.
“Product” of Your Business
When speaking to real estate professionals, I always make this analogy. As … Read More