The expansion of Invoca’s solution comes at a time when consumer needs, behaviors, and motivations are changing at breakneck speed. McKinsey found 77% of Americans are trying new shopping methods, brands, and channels, with the intention of sticking with them for the long-term.
“A critical part of adapting to changing consumer behavior is knowing consumers at a deeper level, far beyond what can be achieved through analyzing website visits, email open rates, and ad clicks. Conversations represent a moment of truth to uncover motivations, concerns, and preferences,” said Gregg Johnson, Invoca CEO. “Invoca’s Active Conversation Intelligence platform helps businesses tap into the power of conversations across the entire buyer experience to deliver superior experiences that drive revenue.”
Invoca’s platform includes four solutions built for revenue teams at B2C companies:
- Invoca for eCommerce: Improve digital conversion rates by understanding why and when consumers reach out for buying assistance. This