To sell a unique property, you’ll have to create the right marketing plan

What can I do to appeal to people with money in order to sell the property? Most agents want to get the listing, put up a sign and just wait. I need help.

A: Well, it’s tough to sell your property if it isn’t listed. That’s just common sense. There are a lot of reasons properties don’t sell, but it typically comes down to poor marketing (so not enough people know about it), price (often, too high) or problems with the property (like the property is in poor condition or is not commercially viable). Any of these issues could mean your property will sit on the market, waiting a long time for just the right buyer to happen along.

The good news is that you have options to speed up the process.

First, let’s talk about unique properties. Whether your home is a large farm, ranch or mountain property, or

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Expert Marketing Solutions in Commercial Real Estate Brokerage

The marketing of commercial real estate today requires expert opinion and guidance; That's what a good broker is for. The generic approach to marketing is very dead and generally wastes a lot of time. If any property is to be taken to the market for promotion, then the campaign has to be carefully considered and implemented.

What should be the main objects of marketing commercial real estate today? Try these:

  • To create inquiry from the target market segments
  • To spread the message comprehensively
  • To create action on the part of buyers or tenants (as the case may require)
  • To stand out as different, unique and relevant
  • To make it easy for people to get more detail and move to the next step of inquiry

When you consider these things with some care it is easy to see that the marketing solutions to be provided to clients and prospects should be … Read More

Real Estate Transaction Process: Pricing, Marketing, Selling, Sales, Closing

Being an effective, quality, real estate agent, requires several skills, abilities, experiences, expertise, judgment, and actions, used together, to make the process, easier, less stressful, and far more efficient / effective! This process begins with properly pricing a property, from the start, using a professionally designed, Competitive Market Analysis, valuable, properly designed marketing, well – considered, selling, bringing about a sale, and paying keen attention, until the closing. After more than a decade, as a Licensed Sales Representative, in New York, I have come to realize, the difference, the right agent, might offer, and, so, with that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the key considerations, to understand, during this process, and period of time.

1. Pricing: Often, the initial, listing price, sets the tone, for how well the process will go! The best approach is to price it right from Read More

Real Estate Niche Marketing

When deciding how you will be marketing your property, you will have several options from which to choose. You can choose to market in a traditional sense to a broad audience, or you can choose to market to a specific group. It’s called niche marketing and the options are almost endless. Niche marketing allows you to be the expert and raise your credibility.

You might live in an area that makes niche marketing almost obvious, or you might be in an area that requires some in-depth research and planning. To get you started, here are a few ideas.

Some areas are dominated by certain ethnic groups. Marketing to ethnic groups makes sense, especially when they are anchored by a church and stores. You might have areas in your city filled with the rich cultures of Italy, Germany, India, Russia, Romania, Greece, Thailand, and Poland. Other areas are based around religions, … Read More