When deciding how you will be marketing your property, you will have several options from which to choose. You can choose to market in a traditional sense to a broad audience, or you can choose to market to a specific group. It’s called niche marketing and the options are almost endless. Niche marketing allows you to be the expert and raise your credibility.
You might live in an area that makes niche marketing almost obvious, or you might be in an area that requires some in-depth research and planning. To get you started, here are a few ideas.
Some areas are dominated by certain ethnic groups. Marketing to ethnic groups makes sense, especially when they are anchored by a church and stores. You might have areas in your city filled with the rich cultures of Italy, Germany, India, Russia, Romania, Greece, Thailand, and Poland. Other areas are based around religions, … Read More