91 percent of consumers are closely watching grocery prices
Walmart, Aldi and Kroger are top three ranked retailers for value
dunnhumby, the global leader in customer data science, today released findings from the fifth phase of the company’s worldwide study of the impact of COVID-19 on customer attitudes and behavior. The dunnhumby Consumer Pulse Survey found that 49% of U.S. consumers surveyed reported that their personal finances were poor, an increase of nearly 20% since July. In addition, 68% reported that the economy wasn’t doing well and 91% said they are closely watching store prices. The “dunnhumby Worry Index,” a measure of how concerned consumers are about COVID-19, is now down to 24% in the U.S., a drop of 5% compared to July.
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In the U.S., the number of weekly in-store shopping trips is increasing to 5.4, as consumer