"Wholesaling" Real Estate – What Is It?

If you’re a real estate investor, you’ve either wholesaled properties or heard about others doing it.

In real estate, what exactly is a “wholesale”? Here are the basics:

  1. a property is purchased at a deeply discounted price
  2. no repairs or rehabs are done to the property
  3. it is resold to an investor who plans to rehab it and sell again for their own profit

Let’s break this down:

To purchase a property at a deeply discounted price, expect it to be in bad condition. The properties that need a lot of repair and have been neglected for years are the ones that are typically sold for very low prices.

How do you find properties that can be wholesaled?

  • Direct mail marketing gets sellers who call before they talk to anyone else. No competition deals are always the best.
  • Marketing also lets sellers know before they call you that you’re not
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