Are storm clouds on the horizon for Zillow? Do you want a proven strategy for defeating iBuyers? Would you like to generate and convert more listing leads?
Last week’s Inman Connect Now was packed with valuable tips to help you become profitable now. Here are some noteworthy takeaways — plus a few pro tips to take your strategies a step further.
1. Is it time to stop paying for internet leads?
One of the hottest stories this fall has been Zillow’s decision to launch a brokerage. Mark Johnson, CEO of JP and Associates Realtors, shared a survey showing 73 percent of agents did not plan on advertising on Zillow in 2021.
When Stephanie Anton and Matt Borland of The Corcoran Group polled Inman attendees during their breakout group, they also found 72 percent did not plan to market on Zillow in 2021. Could this spell trouble for Zillow’s revenue model?