Do unusual homes require a different kind of sales marketing? The owner of this converted Cold War bunker in northwest London clearly thinks so.
The sales particulars for this 10,000-square-foot concrete house describes it as a “pandemic refuge”, and says that it anticipates buyers from the following categories: “a secretive businessman, celebrity avoiding paparazzi, young or old playboy, trophy hoarder, car collector, original thinker, eccentric intellectual.”
The owner, rather than the selling agent, came up with the quirky description, according to a spokesperson for FW Gapp, the estate agency selling the grade II listed property, which is on sale for $12.9 million and lies in the suburb of Mill Hill.
The Cold War relic, once part of