Consultancies and firms helping brands in-house their advertising

  • Brands have been bringing more of their ad-buying and creative production capabilities in-house over the past few years — a trend that’s sped up amid the pandemic.
  • This has given rise to a new crop of consultancies and firms that are helping brands set up their own operations to handle content creation, media-buying, and measurement.
  • Business Insider identified 20 companies that are helping brands with everything from creative and data to production. 
  • Visit Business Insider’s homepage for more stories.

A number of brands have been bringing more of their ad-buying and creative production capabilities in-house over the past few years — a trend that’s sped up amid the pandemic.

Fully 55% of 196 respondents surveyed by the According to an Association of National Advertisers (ANA) said they relied on their in-house agencies to adjust their campaigns since the pandemic hit in March. 

Meeting that demand is a new crop of consultancies and firms that are helping brands do work such as hiring, creating content, media buying, and measurement. While the trend may threaten traditional ad agencies and holding companies, some like Dentsu and WPP are establishing in-housing consulting practices in agencies of their own.

While this list is not all-inclusive, Business Insider identified 20 companies that are helping brands with this work, based on recommendations from industry analysts, trade organizations, and clients.

Here are the companies, listed in alphabetical order.

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