New home building is riding a torrid—counter-pandemic, safe-haven-fueled—sales pace. This attests to the way many firms in this trillion-dollar sector have blasted into the millennium’s technological present, and they’d like to believe that present has nothing but running room ahead. Note, though, the millennium dawned two decades ago. Builders would mostly admit they’ve got plenty of catching up to do, mostly on the customer-friendly user experience front, to make buying, owning, and building value in a home, um, less painful.
Still, feats of selling technology and process leaps and bounds they’ve accomplished in the pandemic time-warp have transformed a typical new-home hunt. Now, it’s less a grueling test of intestinal fortitude and more something resembling, well, shopping for just about everything else.