How COVID-19 is changing the design of a Florida condo because of buyers’ desires

MIAMI — The pandemic has changed condo buyers’ wish lists. The Four Seasons took note.



a large room: The Miami-based developer Fort Partners is altering the design of its Four Seasons Private Residences Fort Lauderdale.


© Four Seasons Hotel and Private R/Four Seasons Hotel and Private R/TNS
The Miami-based developer Fort Partners is altering the design of its Four Seasons Private Residences Fort Lauderdale.

The Miami-based developer Fort Partners is altering the design of its Four Seasons Private Residences Fort Lauderdale, Louise Sunshine said, strategic adviser to Fort Partners. Several upgrades are in the works: high-efficiency particulate air, or HEPA, filters; UV lighting in elevators; a Tensui water filtration system; stronger WiFi connection in each unit; wardrobe-sized lockboxes for each unit’s deliveries; and Retina and face-recognition technology for access throughout the building and into each residence.



a view of a city: The Miami-based developer Fort Partners is altering the design of its Four Seasons Private Residences Fort Lauderdale.


© Dreamstime/Dreamstime/TNS
The Miami-based developer Fort Partners is altering the design of its Four Seasons Private Residences Fort Lauderdale.

The 22-story tower will deliver 148 hotel rooms and 83 condo units at 525 N.

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How COVID is changing the design of a Fort Lauderdale condo because of buyers’ desires

The pandemic has changed condo buyers’ wish lists. The Four Seasons took note.

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The Miami-based developer Fort Partners is altering the design of its Four Seasons Private Residences Fort Lauderdale, Louise Sunshine said, strategic advisor to Fort Partners. Several upgrades are in the works: high-efficiency particulate air, or HEPA, filters; UV lighting in elevators; a Tensui water filtration system; stronger WiFi connection in each unit; wardrobe-sized lockboxes for each unit’s deliveries; and Retina and face-recognition technology for access throughout the building and into each residence.

The 22-story tower will deliver 148 hotel rooms and 83 condo units at 525 N. Fort Lauderdale Beach Blvd. The sales team sold 70% of residences since launching sales two years ago, Sunshine said. Twenty-five units remain with prices ranging from $2.685 million for a 1,458-square-foot one-bedroom, two-bathroom unit to the 22,000-square-foot, five-bedroom, six-bathroom rooftop penthouse for $35 million.

The development is anticipated

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How To Speak To Your Client’s Underlying Desires During A Sale

Best-Selling Author; Keynote Speaker; Founder of TriggerPoint, a Behavioral Research & Design Consultancy.

Imagine this scenario: You’re the owner of a small bookstore and a new customer comes in to check out your store. They browse a few areas and finally stop at your new releases. You can tell they’re excited as they pick up a number of books, looking for just the right one.

You know you’ve just won the sale, but then, out of nowhere, they put their books down, smile at you and walk out without purchasing anything. What just happened?

This scenario plays out countless times each week across every business sector. Your company’s products and services are what your customers want, so why do so many customers fail to pull the purchase trigger even though they show great interest?

I believe the answer lies in how the product was positioned to your potential customer.

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