- Mattel introduced the second edition of its Day of the Dead Barbie, which has been criticized as cultural appropriation.
- The $75 doll sold out in 2019 and 2020.
- Mattel is doing well despite the pandemic, as Barbie sales spike.
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For the second year in a row, Mattel’s Day of the Dead Barbie is a hit, but not without controversy.
Mattel introduced the $75 doll in September, and it quickly sold out according to Mattel, just like in 2019. Last year, the response was divided between people who worried that the holiday was being used as a cash grab, and those who were optimistic about the visibility for Mexican Americans, The New York Times reported.
Day of the Dead — or Dia de los Muertos — is a holiday celebrated in Mexico dating back nearly 3,000 years, combining Catholic and Indigenous traditions. Mattel explained