Som Livre, Brazil’s Largest Domestic Label, Put Up for Sale

Founded in 1969 by music producer João Araújo, Som Livre initially focused on releasing soundtracks for Globo’s soap operas and continued to specialize in compilations. A decade ago, the label shifted its strategy to developing and managing artists and became the largest producer of music in Brazil, where local music represents almost 70% of total consumption.

Songs produced by Som Livre account for 20% of streams of the top 200 songs played on digital platforms in Brazil in 2020, a Globo spokesperson tells Billboard (based on streams on Deezer, Napster, Apple Music, Spotify and GooglePlay). The label trails only Sony Music and Universal Music Group in recorded music sales in the country, but it leads Warner Music Group, according to Valor Econômico, the Brazilian business journal.

Among the potential buyers of the label, according to Brazilian media reports, is Believe, the French digital distributor, which is testing the

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