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The Ordinary has fast become one of our go-to skincare brands, which is often praised for its simplistic ingredients that combat a variety of skin concerns.
The brand is now hoping to stand out from the crowd for another reason.
With big shopping events coming up, such as Black Friday, Cyber Monday and the Boxing Day sales, shoppers may be tempted to buy products they don’t really want, just so they don’t miss out on a bargain.
However, Deciem, the parent company of The Ordinary, is trying to encourage shoppers to be more mindful