Hyundai Mobis Sets Out for Strategic Investment in AR HUD, investing in leading company, UK’s Envisics

  • Developing autonomous driving specialized AR HUD for mass production by 2025
  • Implementing the ‘First Mover’ strategy targeting the premium market growing 12% a year
  • Increasing investment in infotainment in addition to autonomous driving and electrification

SEOUL, South Korea, Oct. 7, 2020 /PRNewswire/ — Hyundai Mobis (KRX:012330) announced on the 7th that it has made a significant investment in Envisics, a UK based global leader in Augmented Reality Head-Up Display (AR HUD). AR HUD is a next generation safety convenience feature that matches driving information with the road ahead in real-time and projects it onto the windshield.

Hyundai Mobis has been making aggressive investments in autonomous driving and electrification over the last 3 years despite the unclear global business conditions, such as COVID-19. This demonstrates the company’s focus on actively discovering and developing next generation components in infotainment, and in autonomous driving with Velodyne and Motional, and is complemented by

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