The marketing of commercial real estate today requires expert opinion and guidance; That's what a good broker is for. The generic approach to marketing is very dead and generally wastes a lot of time. If any property is to be taken to the market for promotion, then the campaign has to be carefully considered and implemented.
What should be the main objects of marketing commercial real estate today? Try these:
- To create inquiry from the target market segments
- To spread the message comprehensively
- To create action on the part of buyers or tenants (as the case may require)
- To stand out as different, unique and relevant
- To make it easy for people to get more detail and move to the next step of inquiry
When you consider these things with some care it is easy to see that the marketing solutions to be provided to clients and prospects should be … Read More