But this year is particularly important as the world reels from economic fallout caused by the coronavirus pandemic. Millions of Indian shoppers are still wary of venturing into physical stores, and Meena expects online sales to grow more than 34% to $6.5 billion this year.
“This is the time when consumers are actually in spending mode,” he said, adding that the roughly one-month sales period is expected to account for 18% of India’s total online shopping for 2020. “That’s why every company wants to win the battle during the festive period.”
Flipkart’s competitive edge during the festive season
Flipkart’s seasonal shopping event, Big Billion Days, kicked off on Friday.
The company has built its strategy around selling affordable goods to