India’s e-commerce battle: Flipkart and Amazon compete for record festive sales

But this year is particularly important as the world reels from economic fallout caused by the coronavirus pandemic. Millions of Indian shoppers are still wary of venturing into physical stores, and Meena expects online sales to grow more than 34% to $6.5 billion this year.

“This is the time when consumers are actually in spending mode,” he said, adding that the roughly one-month sales period is expected to account for 18% of India’s total online shopping for 2020. “That’s why every company wants to win the battle during the festive period.”

Flipkart’s competitive edge during the festive season

Flipkart was India’s single-largest online retailer in 2018 with 31.9% market share, according to the most recent report from Forrester. Walmart bought the homegrown company for $16 billion in 2018.

Flipkart’s seasonal shopping event, Big Billion Days, kicked off on Friday.

The company has built its strategy around selling affordable goods to

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Dull Diwali for real estate: Few festive treats for home buyers

A buyer can pick up a home in any of ten projects across Mumbai, Bengaluru, Kochi, Delhi NCR and Kasauli. (Representative image)

In another dull festive season the number of residential units launched is expected to fall by 20% over last year’s tallyof 73,034. Few developers are unveiling new projects. Some like Sunteck Realty, which is looking to roll out apartments in Mumbai’s central and western suburbs, are awaiting RERA approvals.

Godrej Properties and Oberoi Realty told FE they’re staying with the properties already in the market and have nothing new this time. Others such as the Runwal group are merely offering new phases in existing locations.

Experts say transactions in the ready-to-move-in segment, where developers are offering good deals, could see traction. “Many Grade A developers are offering flexible payment options which are more back-ended,” Samir Jasuja, founder and CEO, Prop Equity, said.

Tata Housing, for instance, is asking

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