In our age of remote work and social distancing, webinars and live video conferences have become a mainstay of the corporate world. Whether for internal training, client education or broader industry events, many businesses have been relying on video communication technology to stay connected and bring audiences together for a common purpose.
Webinars have also proven to be an effective lead generation and sales tool for many businesses, especially those in the business-to-business (B2B) space. By capturing the right data and implementing a solid engagement and follow-up strategy, you can nurture relationships with the people who attend your online conferences and convert them into paying customers.
Why host a webinar for lead generation?
Webinars are an effective sales tool if they’re properly planned and utilized. While the primary goal of a webinar should be to educate the market and provide valuable knowledge on topics they care about, you can use