Job diary: I’m a high-end real estate agent in Park City, Utah

  • Liza Story is a 36-year-old realtor in Park City, Utah — a 40-minute drive from Salt Lake City — where the real estate market is hot.
  • During the pandemic, she’s noticed a barrage of buyers fleeing California to escape wildfires and city lockdowns; people who can now do their jobs from anywhere want to live in the mountains. 
  • Park City is an easy sell, given its beautiful location, small-town vibe, and luxury ski resort amenities.
  • She’s sold six homes in the last six weeks, ranging from $450,000 to $1.7 million in price, and says that construction in the area can’t keep up with the demand.
  • This is what her job is like, as told to freelance writer Amber Gibson.
  • Visit Business Insider’s homepage for more stories.

I grew up in Park City, Utah, so I consider myself a true local. It’s still a small town, with less than 9,000 residents,

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High-End Single-Family Homes in High Demand in South Florida

Already an attractive refuge for wealthy out-of-towners, the lure of South Florida’s luxury real estate market has only gotten stronger since the coronavirus pandemic.

High-end single-family homes have found themselves in particularly high demand, with deals across Miami-Dade, Broward and Palm Beach counties jumping by double digits in the third quarter compared to last year, according to a report Thursday from the Miami Association of Realtors.


The growing demand for luxury homes in the region is stemming from a host of factors, the report said, including record-low interest rates, a prosperous stock market, an increasing number of homebuyers ditching tax-burdened northeastern states, and increasingly work-from-home and remote-learning policies

All have combined to “create a robust market for luxury single-family properties,” the association said.

In Palm Beach county, the number of luxury single-family homes—defined as those priced at $1 million and up—that changed hands in the third quarter soared 82.9% from

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As coronavirus rages, Tampa Bay’s high-end real estate, boat, RV sales are booming

When the pandemic brought a pall of uncertainty over Florida’s real estate market this April and May, sales of homes of all price ranges slowed down. But starting in June, sales bounced back with one price range leading the charge: $1 million and up.

And even into the summer and fall, sales statistics show high-end homes are still where the market’s heat is most concentrated.

“Something that’s happened during this horrific period for our globe is people’s renewed appreciation for the four corners of our home,” said Jay Phillip Parker, CEO of Douglas Elliman Real Estate’s Florida brokerage. “So anyone that could was willing to make the move into a bigger, better property, or maybe a newer, more exciting location. Obviously, with respect to the wealthy, they can make the moves much easier if you have the ability to quickly pivot and leave a multi-million-dollar property in another market and

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High-End Real Estate Reigns Supreme as the Most Lucrative Asset Class

CHICAGO, Nov. 11, 2020 /PRNewswire/ — While many stalwart industries reel from the impact of the global pandemic, the luxury residential real estate market continues to show remarkable resiliency.

Fueled by a myriad of factors — among them, a flight from high-density urban areas to more suburban, single-family home and estate-focused settings — the world’s millionaires (some 47 million strong) have redefined luxury living.

These, plus many other findings related to the high-end market, are noted in The Modern Luxury Home: Reimagined — a just-released bi-annual study by Luxury Portfolio International® (LPI), in collaboration with YouGov Affluent Perspective.  The universally revered brand, which comprises more than 200 leading high-end real estate brokerages, is the luxury marketing division of Leading Real Estate Companies of the World®.

The whitepaper breaks down a number of trends that are currently impacting the affluent consumer’s spending patterns. The purchase of luxury

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Person jumps from balcony while viewing high-end Hollywood condo

A person viewing an apartment in one of Hollywood’s most exclusive buildings reportedly jumped over the balcony and plunged their death.

The incident, which was first reported by Page Six of the New York Post, occurred on one of the top floors of the ultra-expensive 31-story Sierra Towers. A prospective buyer was viewing an apartment with a Realtor reported to be from Hilton & Hyland last Monday when the apparent suicide occurred.

The person had reportedly walked out to view the balcony, and when the Realtor’s back was turned, climbed over the wall and reportedly jumped.

The Sierra Towers complex was built in 1965 and has, over the years, attracted some of the city’s most well-known celebrities for its panoramic views and prime location between West Hollywood and Beverly Hills. Lily Collins, Emma Watson, Vincent Gallo and Sandra Bullock have been reported to own units in the building currently.

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Construction of high-end Davao condo stays on track



a large body of water with a city in the background


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DAVAO CITY — The Ayala and Alcantara groups’ township project, Azuela Cove, is on track with its first residential building scheduled for topping off by the end of the year.

Rico Manuel, Ayala Land, Inc. (ALI) area head for Mindanao, said in an e-mail interview last week that they have been able to catch up with the construction schedule after the delay in previous months and despite limitations in observance of health protocols. 

He said the company is forging ahead with the development as homebuyers are seen to prefer properties that offer a wide range of services and amenities within one complex.

“The pandemic changed our perspective in life, highlighting the importance of health and living in a sustainable community. We are all of a sudden reminded of the importance of essential amenities and facilities that should be easily accessible to us during these times,” he

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