More than three years after it first hit the market, one of the Los Angeles market’s most notorious spec-mansions — the real estate white elephant formerly known as Opus — has finally found a buyer. The 20,000-square-foot contemporary made global headlines in summer 2017, when it debuted with a $100 million asking price and perhaps the raciest real estate marketing campaign of all time: a promotional video showing nude women, covered in gold paint, cavorting together in bed.
The decidedly unsubtle message to sex-starved tech entrepreneurs and other businessmen: cash in your latest app, sell your company. Buy this house and you’ll buy a harem of women to go with it; live like a modern-day Casanova. An appropriate message for the L.A. buyer pool, perhaps, but the plan failed.
It took a change of realtors, multiple price reductions — to a final $60 million ask — and a second,