Industries that rely heavily on in-person, face-to-face contact have had to adapt quickly in order to stay relevant this year.
One of those industries is real estate. Instead of hosting open houses and scheduling multiple showings in an afternoon, agents are now doing much more work behind the screen—whether that’s streaming video walk-throughs for multiple clients at a time or working with other videographers to develop 3D tours.
While real estate already relied heavily on online platforms like Zillow and social media sites, the importance of these platforms has increased exponentially with everyone staying home.
I recently spoke with one luxury agent, Philip Scheinfeld of New York’s Compass, about what he and his colleagues are seeing in terms of how social media is shaping the industry. Scheinfeld is one of the city’s most successful