If 2020 has shown us anything, it is that many of the ways that we have done things in the past can change in a heartbeat. Although real estate sales continue to stay strong, we have learned new ways of marketing, communication, and getting through a real estate transaction.
The Discount Real Estate Brokerage
In 2015, 1 Percent Lists was formed and immediately disrupted its local real estate market by providing a full-service experience for listing clients while only charging one percent commission. This re-envisioned the discount real estate broker that had been done for years.
The logic behind this move was to grab a massive listing market share and use that as leverage to generate a much larger pool of buyers for their agents. The company was built from the ground up to be extremely efficient and is modeled after companies such as Amazon, which dominate by reducing their